Through several research tools, I create segments based on personas and unique user trends identified on your site. With these segments I am able to understand the different user paths and reduce any friction in the user experience. Driving users to find the right information at the right time in the journey increases engagement and the actions taken on the site. Some of my favorite tools include:
- Google analytics
Easily identify which projects will meet business objectives better than others, and which of these projects will have a greater overall impact on your site
With data we are able to determine what the user wants to see and when. We can now tailor the web experience to each users needs.
Data takes out the guesswork behind a redesign. Determining what is important to your users and what causes friction will bring clarity to the design process.
Gain learnings on your audiences to help create impactful optimizations to the user experience
