PROBLEM:After completing an in-depth usability study of the site, we determined that users who were landing on the homepage were not as engaged with the site as users that landed on other areas. We were noticing a lot of friction, and noticed that users were much more engaged by competitors homepages.

HYPOTHESIS: I believe if we created a disruptive test by redesigning the homepage to respond to user feedback, we will see more engagement and requests for information coming from the site.

SOLUTION: A new homepage was redesigned to help users take action, or easily move to the next step by finding a career path on the site.

RESULTS:Conversion rate increased by 9%

MY ROLE: After our designer had developed a homepage redesign based on the user feedback, I helped manage the project through to the testing vendor, and helped report on the results of the test to key stakeholders in the organization.